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Comprehensive research should cover the following areas:
- Industry analysis. Research the level of competition, the market share of the top players, the average net profit margins, prospects for growth, and the latest trends and developments.
- Demand analysis. Collect data on demand patterns, changes in tastes, and preferences and consumer demographics.
- Financial analysis. Assess the viability of a franchise business by presenting projections on income, cash flow, and ROI.
Your research forms is the basis of your business plan.
African Business Quest Magazine
A credible magazine that has core African interests to highlight the opportunities for investment on the continent which flows from the sustained economic reforms and gains.
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